In my Kiehl’s sunscreen campaign, I wanted to show how easy and essential it is to incorporate sun protection into a daily routine. I shared my personal experience with Kiehl’s lightweight formula, demonstrating how it blends seamlessly into my skincare routine without feeling heavy or greasy. My followers appreciated the honest, real-life approach, especially since sun protection is something Iβm passionate about. The posts sparked great conversations about skincare and sun safety, leading to high engagement and a significant increase in product interest. It was rewarding to see my audience trust my recommendation and turn to Kiehl’s for their sun protection needs.